Financing Growth

When businesses scale faster than their access to capital, we help secure financing to execute growth.

If your business is scaling faster than your cash flow, we secure the credit you need to finance your growth from alternative lenders with more flexible mandates, then guide your return to conventional lending once performance validates your vision.
Secure the capital you need to accelerate your growth.
Download One-Pager

Overview

How Growth Capital Works

Discover how we translate your expansion strategy into financially viable terms, create competitive tension among flexible lenders, and structure facilities that support your scaling operations.

Leveraging Potential

Translating Ambition into Opportunity

Scaling businesses need capital partners who account for potential, not just history. Alternative lenders understand that tomorrow's performance justifies today's investment.
We bridge the gap between your growth ambitions and lender requirements, designing financing solutions that enable you to scale today and qualify for conventional refinancing tomorrow.

Results

What Diamond Willow Delivers

Clarity on your options and path forward.
Comprehensive market assessment with a roadmap to finance your growth.
Capital structured for growth, not constraints.
Terms and covenants designed to support scaling, not hinder it.
Control through competitive positioning.
Multiple lenders competing for your business, letting you choose optimal terms.
Confidence in your projections and decisions.
Defensible ROIC forecasts that you and lenders can trust.
Certainty for your future.
Know you've secured the right structure and partner for long-term success.
Check out scaling businesses we've supported:

Risk Assessment

Focus on returns, not rates.

The true test isn't what you pay to borrow, but how much more you earn by putting that capital to work. For scaling companies, chasing lower rates and wasting time often costs more in missed returns than it saves on interest.

What is the real cost of inaction?

Every month spent hesitating or waiting for better terms means missed revenue, stalled momentum, and lost market share. In high-growth environments, delay is often costlier than any interest rate premium.

How should you weigh the cost of capital against return on invested capital?

The true measure isn’t just what you pay for capital, but whether it enables growth that generates returns well above that cost. For most scaling businesses, opportunity cost is the greater risk.

Is raising equity really a safer option than paying a premium for debt?

Equity raises can be permanently dilutive, while private debt is a temporary premium. High-growth companies typically generate returns that far exceed the incremental interest cost, allowing them to retain ownership during critical growth phases.

Can restrictive terms or unrealistic structures hinder your ability to scale?

Facilities not tailored to your growth plan can constrain operations more than capital constraints. The right structure and terms should enable scale, not limit it.

Our Approach

Your Path to Growth Capital

01.

Assessment & Strategy

Understand Your Opportunity

Analyze growth potential, market dynamics, and capital requirements to validate the scaling thesis and quantify the opportunity.

Model Your Trajectory

Build defensible projections grounded in historical performance, demonstrating clear paths to target returns and key milestones.

Define Your Roadmap

Establish capital structure, performance benchmarks, and operational requirements needed to execute your growth strategy successfully.

02.

Structuring & Execution

Structure For Success

Design facilities with terms, covenants, and milestones that align with scaling trajectories and operational realities.

Package Your Narrative

Combine credible financials with a compelling growth story, designed to meet lender requirements and underwriting standards.

Market Strategically

Execute targeted outreach to mandate-aligned lenders, creating competitive tension that generates multiple offers.

03.

Selection & Closing

Compare Objectively

Evaluate offers across all dimensions—rates, terms, covenants, flexibility—to identify optimal fit for your situation.

Navigate Efficiently

Manage due diligence workflows, coordinate stakeholders, and negotiate protections that safeguard your growth plans.

Close and Deploy

Execute documentation swiftly and ensure capital flows immediately to fund critical growth initiatives.

Case Studies

Scaling Businesses We've Supported

All Case Studies
Case study preview image which illustrates each story that Diamond Willow worked to solve.
Scaling
November 19, 2025
Young Founder Secures Bank Line
Diamond Willow structured a dual-currency operating line that unlocked hiring and expansion.
Read More
Case study preview image which illustrates each story that Diamond Willow worked to solve.
Scaling
November 19, 2025
Financing That Keeps Canada Connected
Diamond Willow structured an $8 million equipment term loan that enabled the continuation of a major project.
Read More
Case study preview image which illustrates each story that Diamond Willow worked to solve.
Scaling
November 19, 2025
Back With a Bank and Moving Production Forward
Diamond Willow enabled a $15 million bank asset-based facility for Maritimes life sciences company operating internationally amid lawsuits.
Read More

About Us

Meet the People Behind Diamond Willow.

Our team combines institutional investment banking, Private Equity, and CFO experience with deep relationships across Canadian lending markets.
We understand how capital providers evaluate risk and structure our engagements to deliver what they need to underwrite your vision for growth.

Alex & Mathew

Associate & Partner at Diamond Willow

Investment

Timelines & Fee Structure

Timelines
Most scaling engagements are completed within 8 to 12 weeks from mandate to funding. Growth opportunities with clear business cases and ready documentation can move more quickly when market timing is crucial.
Fees
Our fees reflect the transaction complexity and capital requirements, typically ranging from 1.5% to 2.5% of the capital raised, which is included in the facility proceeds at closing. Advisory engagements for growth strategy and capital planning are available on a retained basis.
Relative Value
Competitive processes, disciplined risk management, and well-structured transactions consistently deliver terms that far outweigh our fees. Just as importantly, faster access to capital accelerates your ability to generate real profits.

Advisory Services

Bank Refinancing

Leveraging performance to lower lending rates.
Alternative capital is a stepping stone. We monitor progress and pinpoint the optimal timing for bank refinancing, usually after 12-24 months, when performance data validates your scale.
Quarterly lender reporting and performance review.
Covenant management and reporting.
Strategic timing for bank re-engagement.
Our Extended Network: Advisor Alliance
Scaling businesses need more than capital. Our Advisor Alliance connects you with trusted specialists in operations, positioning, and talent who share our commitment to real outcomes.

Resources

Frequently Asked Questions

When should we pursue alternative capital versus waiting for conventional lending?

If your growth opportunity has a limited window and generates returns exceeding 25% annually, the cost of waiting typically exceeds any premium for alternative capital. Time to market matters more than lower rates when you're scaling. Alternative lenders evaluate potential; conventional lenders need historical proof that doesn't exist until after you've scaled.

What makes a scaling opportunity financeable in alternative markets?

Clear ROI exceeding 25%, a credible path to stable cash flows within 24 months, an experienced management team, and defined milestones that demonstrate progress are key factors in achieving success. The opportunity must justify the higher cost of capital through superior returns. Lenders also look for businesses with proven core operations ready to expand, not startups seeking proof of concept.

How do alternative lenders evaluate scaling opportunities differently?

Alternative lenders underwrite forward-looking business cases by analyzing projected cash flows, market opportunity, and management capability. They're comfortable with growth volatility and understand that scaling rarely follows a straight line. Conventional lenders require historical validation and stable metrics that simply don't exist during rapid expansion phases.

Will higher interest rates constrain our growth trajectory?

Properly structured facilities preserve capital for operations during expansion through tailored mechanisms that fit your business model. When returns on deployed capital exceed costs by 2x or more, the rate differential becomes secondary to execution speed. Focus on generating returns during growth phases, rather than minimizing interest expense, which will be temporary once you refinance.

How certain is the path back to conventional bank financing?

With 12-24 months of stable performance at your new scale, refinancing becomes achievable for most businesses through a bank. We structure reporting and covenants from the outset to align with future banking requirements. This makes refinancing a natural progression based on proven results rather than another complex negotiation requiring new terms and structures.

Should we engage Diamond Willow before or after approaching lenders?

Ideally, before, allowing us to properly structure your opportunity for appropriate capital sources and preserving all options. If lenders have already declined, we can pivot quickly to suitable alternatives without burning additional time or relationships. Early engagement prevents damaged credibility that could complicate both current and future financing efforts.

What if our scaling doesn't materialize as projected?

We model downside scenarios and structure facilities with reset mechanisms that account for volatility. Alternative lenders prefer working through challenges over enforcement, especially when core operations remain strong. The key is maintaining transparent communication and having contingency plans built into the original structure.

Does Diamond Willow guarantee specific rates or terms?

No advisor can guarantee specific outcomes, but our structured process and broad market coverage consistently delivers competitive options. We've successfully placed hundreds of millions in scaling capital across diverse industries. Our value isn't in guarantees but in creating competitive tension that optimizes available terms for your specific situation.

Next Steps

Speak With an Advisor

We work with you to understand your scaling strategy and provide guidance on the financing options that best suit your needs.
If we believe we can help, we'll provide preliminary structure and terms within 48 hours to help inform your next steps.
Who We Work With
Mid-market Canadian companies pursuing $10M to $50M in growth financing with clear expansion opportunities generating 25%+ returns.

Grant Daunheimer

Partner at Diamond Willow
Smartphone with Newsletter Debt Digest promotion on the screen.
Stay connected to insights, market intelligence, and the ideas shaping mid-market financing in Canada.